VIVA BROADWAY CELEBRATES HISPANIC HERITAGE MONTH IN TIMES SQUARE

September 25, 2018 at 5:00 PM

New York, NY –  The Broadway League will celebrate Hispanic Heritage Month with a VIVA BROADWAY free outdoor celebration. This year’s event, which is sponsored by Charter and the Hispanic Federation with the support of the Times Square Alliance and Clear Channel Outdoor, will take place in Duffy Square (W 46th St. & Broadway) on Tuesday, September 25, 2018 from 5:00 – 6:00 PM (weather permitting). The program, which is open to the public, will include performances from current and recent Broadway stars as well as special guest appearances.

VIVA BROADWAY is an audience development partnership with the Hispanic community to help bridge the world of Broadway with Latino audiences around the country. The long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together, and building new careers in the theatre.

VIVA BROADWAY organizes special events such as concerts and panel discussions in order to benefit initiatives that bring more families and students to shows and facilitate conversations between the Hispanic community and Broadway community.

For more about VIVA BROADWAY, visit www.viva.broadway. Performers are subject to change. For Broadway information in NYC as well as for shows on tour across North America and internationally, visit Broadway.org.

THE BROADWAY LEAGUE (Charlotte St. Martin, President), founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. The Broadway League has recently added a new category for International membership to collaborate with professionals from around the world who produce and present Broadway quality theatre. The Broadway League annually co-presents the Antoinette Perry “Tony” Awards®, one of the most coveted awards in the entertainment industry.

Key League programs and resources include: Kids’ Night on Broadway®, The Jimmy® Awards, Stars in the Alley®, Internet Broadway Database® (ibdb.com), Broadway.org, SpotlightonBroadway.com, Commercial Theater Institute (with Theatre Development Fund), as well as numerous conferences and forums for our members. Broadway Bridges™, with the support of the New York City Department of Education and the United Federation of Teachers, is aimed at giving every New York City public high school student the opportunity to see a Broadway show before graduation. TheatreAccessNYC (co-produced with TDF) is the one-stop website of accessible Broadway performances for theatregoers with disabilities. Families.Broadway is the League’s site for family friendly offers and pricing. Broadway.org is the League’s official on-line headquarters for Broadway in NYC, on tour, and internationally.

For more information visit BroadwayLeague.com, or follow @BroadwayLeague on Twitter and visit us at Facebook.com/BroadwayLeague.

Broadway theatres are filled with an exciting array of new and classic musicals and plays, providing the perfect experience for every audience. Great seats are available at every price point and are easy to buy online, by phone, or in person at theatre box offices. It’s always the perfect time to see a show. Broadway performs every day of the week at multiple curtain times to accommodate every schedule.