NEW YORK—In celebration of the musical’s first Broadway preview tonight, Tony Award-winning producers James L. Nederlander and Hunter Arnold have released a special sneak peek video clip of “Crazy” from rehearsals of Once Upon A One More Time. The new musical, powered by the music of Grammy Award-winning pop icon Britney Spears, begins performances tonight, Saturday, May 13, 2023 at the Marquis Theater in New York City.

Helmed by internally acclaimed, Drama Desk-nominated Director & Choreographers Keone & Mari Madrid (Beyond Babel, Karate Kid), Once Upon a One More Time is an electrifying and witty new musical comedy featuring an original story written by Jon Hartmere (bare, The Upside). Fully authorized and licensed by Britney Spears post-conservatorship, and inspired by an idea she proposed, the musical weaves the chart-topping hits of the undisputed Princess of Pop – including “Oops I Did It Again,” “Lucky,” “Circus,” “Toxic”, and more – into a brand-new kind of fairy tale. When Cinderella, Snow White, and other storybook heroines gather for book club, they always discuss the same book, Grimms’ Fairy Tales — because as far as they know, it’s the only book that’s ever been written. That is, until a rogue fairy godmother drops The Feminine Mystique into their corseted laps. From now on, “happily ever after” will never be the same.

Leading the Original Broadway Cast of the musical, which will celebrate its official opening night at the Marquis Theater on Thursday, June 22, 2023, are Briga Heelan (“Great News”, “Ground Floor”) will star as Cinderella, Justin Guarini (“American Idol”, Wicked) as Prince Charming, and Aisha Jackson (Frozen, Paradise Square) as Snow White, reprising the roles they originated in the world premiere production of Once Upon a One More Time, which played a sold-out, extended engagement at the Tony Award-winning Shakespeare Theatre Company (STC), in Washington, D.C, from November 29, 2021-January 9, 2022. Joining the cast for the Broadway premiere are two-time Tony Award nominee Jennifer Simard (Company, Mean Girls) as Stepmother, two-time Tony Award nominee Adam Godley (The Lehman Trilogy, Hulu’s “The Great”) as The Narrator, comedienne Brooke Dillman (“The Wayne Brady Show”, “The Office”) as The O.F.G. (Original Fairy Godmother), Ryann Redmond (Frozen, Bring It On) as Stepsister Belinda, and Tess Soltau (Wicked, “The Good Fight”) as Stepsister Betany.

Gabrielle Beckford (The Prom 1st Natl. Tour, Gloria: A Life at A.R.T.) will play Rapunzel, Ashley Chiu (KPOP at Ars Nova, She Said) is Sleeping Beauty, Nathan Levy (Dear Evan Hansen) is Clumsy, Ryan Steele (Newsies, Matilda the Musical) is Prince Erudite, Morgan Whitley (American Psycho, The Greatest Showman) is Princess Pea, and Lauren Zakrin (Harry Potter and the Cursed Child, Natasha, Pierre and the Great Comet of 1812) is Little Mermaid. Rounding out the cast are Matt Allen (Escape to Margaritaville, Something Rotten), Liv Battista (Billie Eilish Tour, Beyond Babel) as Belle, Jacob Burns (Hamilton Tour), Pauline Casiño (“Little Voice” on Apple TV+, Candace Brown’s The Soul Spot) as Esmeralda, Selene Haro (Beyond Babel) as Gretel, Joshua Daniel Johnson (Disney’s Sneakerella) as Prince Brawny, Amy Hillner Larsen (The Marvelous Wonderettes, Hairspray Tour) as Goldilocks, Justice Moore (Hamilton, “The Marvelous Mrs. Maisel”) as Red, Kevin Trinio Perdido (Almost Famous, Fire Island The Musical) as  Prince Mischievous, Mikey Ruiz (Beyond Babel) as Prince Gregarious, Salisha Thomas (Beautiful: The Carole King Musical), Josh Tolle (Kinky Boots 1st Natl. Tour, The Heart of Rock & Roll) as Prince Suave, Diana Vaden (Tootsie, Mack and Mabel at Encores!) as Swing, Mila Weir as Little Girl, Stephen Scott Wormley (The Lion King, “The Blacklist”) as Prince Affable, and Isabella Ye as Little Girl.

The world premiere production of Once Upon a One More Time played a sold-out, extended engagement at the Tony Award-winning Shakespeare Theatre Company (STC), in Washington, D.C, from November 29, 2021-January 9, 2022, and was praised as “ingenious, and improbably funny” (Washingtonian). The musical was described as “an evening of buoyant delight” by The Washington Post critic Peter Marks, who also wrote in a feature on the production, “Once Upon A One More Time is one of the most ambitious new musicals in a theater world awakening to a creative new day – a most unlikely cultural mash-up, reframing a bevy of storybook characters in an enlightened, modern context.”  NPR said the show, “combines fairytales, Betty Friedan and Britney Spears in a large-scale, Broadway way, resulting in clever, uproarious fun. Who couldn’t use a little more fun these days?”  DC Metro Theater Arts raved the show is, “inspiring! A full-fledged, Grade A, gold star success… and exactly the party we need right now. It is as thought-provoking as it is toe-tapping, as clever as it is hilarious, as bold as it is shiny. I predict it will be an intergenerational smash.”

Joining the Madrids and Hartmere on the musical’s creative team are five-time Tony Award nominee David Leveaux (Nine, Romeo and Juliet on Broadway, NBC’s “Jesus Christ Superstar LIVE”) as Creative Consultant, Tony Award-nominated Scenic Designer Anna Fleischle (Hangmen, Everybody’s Talking About Jamie), Costume Designer Loren Elstein (Rosencrantz and Guildenstern Are Dead), Tony Award-winning Lighting Designer Kenneth Posner (Wicked, Beetlejuice), Sound Designer Andrew Keister (KPOP, On Your Feet!), Tony-nominated Projection Designer Sven Ortel (Newsies) and Drama Desk nominated Wig Designer Nikiya Mathis (Death of a Salesman, Chicken & Biscuits). Casting is by Hardt Casting (West Side Story).

TICKETS AND SCHEDULE

Tickets are on sale at Ticketmaster.com, or in person at the Marquis Theatre Box Office (210 W 46th Street).  Groups of 10+ can call: 212-840-3890 or 800-714-8451. A limited number of $47 tickets will be available for each performance via digital lottery at https://lottery.broadwaydirect.com/show/omt-ny/. For performances through June 24, the playing schedule for Once Upon a One More Time is Monday–Saturday at 8:00PM, with matinees on Wednesdays and Saturdays at 2:00PM. Beginning June 27, the regular playing schedule is: Tuesdays and Thursdays at 7:00PM, Fridays at 8:00PM, Wednesdays and Saturdays at 2:00PM & 8:00PM, Sundays at 3:00PM. Holiday weeks may vary, and there are no matinees on May 17 or May 24. Beginning September 5, the Wednesday schedule is 7:00PM only, and the Sunday schedule is 2:00PM & 7:00PM. Visit the offical website at https://onemoretimemusical.com/

Sneak peek of  ‘Crazy’ rehearsal video for Once Upon a One More Time, new musical empowered by the hits of Britney Spears

Videos courtesy of Vivacity Media Group.

Animated logo for Once Upon a One More Time. Click below for video.