Today Official London Theatre announce a new platform of exclusive theatre content in collaboration with Sky VIP to support West End shows while theatres are closed

 

LONDON—We are excited to announce an exclusive partnership with Sky VIP to create new content for their valued customers and our theatre fans. In a series of eight newly commissioned 30 minute videos, casts of some of the West End’s biggest shows have come together for exclusive performances, Q&As and more.

The Society of London Theatre, which runs Official London Theatre, continues to campaign on behalf of the sector to enable our venues to reopen safely, so that we can fully play our part in the national economic recovery. We remain committed to working with our partners to explore innovative ways to support the sector during this period. The collaboration with Sky VIP allows us to continue to create unique content for our audiences, as well as providing paid work for casts while their shows remain sadly closed.The eight videos will be available for Sky VIPs via the My Sky app throughout August and September before being hosted on the Official London Theatre YouTube Channel.

The first episode features The Prince Of Egypt, which will go live on Sky VIP today (Friday 7, August).

The full production timetable is as follows:

ShowLive on Sky VIPLive on OLT
The Prince Of Egypt7 August4 September
Wicked14 August11 September
Disney’s The Lion King21 August18 September
Only Fools And Horses The Musical28 August25 September
Tina – The Tina Turner Musical4 September2 October
Matilda The Musical11 September9 October
The Play That Goes Wrong18 September16 October
Harry Potter and the Cursed Child25 September23 October

This builds on the success of an earlier collaboration with Sky VIP where we produced a series of 15 minute videos featuring performances and Q&As from Sky customers. Featured shows included & Juliet, Come From Away, MAMMA MIA!, Six, Everybody’s Talking About Jamie, and Pretty Woman. Sky had over 80,000 promotion entries and over 13,000 views and the series has had upwards of 180,000 views across Official London Theatre’s YouTube Channel to date.

We look forward to working with SKY VIP in the future and are grateful for their on-going support.

Sky customers can access the event by registering on the My Sky app. If they aren’t a Sky VIP already, they can join for free on the My Sky app.

Sky VIP is the loyalty program for Sky customers, with rewards and experiences all available through the My Sky app.

Society of London Theatre (SOLT) is a not-for-profit organization representing the London theatre industry. SOLT runs Official London Theatre, the Olivier Awards, West End LIVE, TKTS, Theatre Tokens, Kids Week, the New Year Sale, TheatreCraft and the Inspiring Future Theatre program. .SOLT represents approximately 230 London-based producers, theatre owners and managers, including all the major subsidised theatrical organizations in London. We work alongside our sister organization UK Theatre to lobby on behalf of the sector and the wider theatre ecology.